RuneScape clans have banded together to raise awareness for breast cancer research by donning pink for the month of October. Thousands of players are sporting pink hair, clothing, armor and more. Players also participated in a walk across the Gielinor game world.

The march was a community led initiative and was organised by RuneScape members who gathered together and joined forces to mark the beginning of Breast Cancer Awareness Month, the annual international health campaign which is organised by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.

The idea for a march originated from a forum post by ‘Darth Brick’ in the RuneScape forums and soon gathered traction as numerous RuneScape clans signed up and pledged to wear pink throughout October.  Over 31 clans took part in the march across the game’s world, ending with a celebration in the game’s trading hub, the Grand Exchange. The march was the first of many scheduled to take place throughout RuneScape during October.